Best Practices for E-Mails with Links to Surveys or Forms that Request Personal and Identifiable Information
Online Best Practices For Requesting Personal and Identifiable Information
Surveys and E-mail
- Avoid the use of hyperlinked words, for example: "click here for survey" or "University of Michigan Alumni Survey." Instead: "To participate, visit engineering.umich.edu/survey.com." By directing users to an actual site, you establish an expectation about where the user is going, as well as providing an address to compare against the website at which they arrive.
- Avoid asking users to click on an image leading to a site that is requesting personal information. Images can be used to camouflage malicious Web addresses.
- Include an official university phone number or physical address in addition to an e-mail address for users to contact or visit for more information.